Darwin's Coops

Darwin's Coops

I started this blog by stating that companies need to evolve, and if they are not prepared to do this, they will go to the dogs.  If you look at our original idea for Pajamanation, we can safely say that we have not been afraid to evolve together with the rapid pace of evolution of the internet.

Andy in his invited blog, says that not only companies need to evolve, also we, the members of these companies need to evolve, in other words, we need to learn new things faster than before.  That is why I like his idea of being the mentor of a group of country managers ready to evolve to new heights.

Yosi, in his blog tells us that our choice of partners should focus on whether they are ready to evolve or not.  That is three times that we pay tribute to Darwin: our company, ourselves and our partners.

Let me now introduce a fourth stage of evolution: our clients, our customers need to evolve.  Great companies predict what their customers will need in future, but the greatest change what they need.  That is partly our mission: to change what our customers think they want.  Therefore, I would like to introduce the concept of "coops".  The idea centers around the leveraging of our identity.  As a homeworker we can have several identities: ourselves, our incorporated self, an alternative identity, etc.. but there is more.  We have to show our customers the way to a higher level of identity leverage.  Besides their personal identity, in our future pajamanation platform they can choose to have one or more virtual companies.  A virtual company is a digital entity, not necessarily a legal one.  For instance, I am a copywriter and I make a living working from home for clients who need my services.  But I can crave for something bigger so that I can pitch for more complex jobs.  So I set up the virtual company BROCHURE.  Via pajamanation I let the world know that in that company I am looking for three partners: a designer, a translator and a printer.  Together we can deliver products such as brochures or websites or power points, which on my own I could not do.  Therefore I have created a second opportunity to get homework for myself.  

In future we are going to set up a third level of complexity (1-self, 2-virtual company): the supercoop.  A supercoop is a collection of virtual companies.  Suppose that one day we see an appeal on pajamanation that MEDIA (a supercoop) is looking for virtual companies doing brochures, advertising sales, ad metrics, SEO etc..  We can then apply with our virtual company to do even more complex jobs and so pitch against global media companies working for global clients.  The only difference will be that we will do it at a fraction of the cost that the brick and mortar companies will do it.  

Anyway, that is my rant for today.  Does that make sense to anyone?

Summary
There are three wizards to be build:
1.    Me Inc, individuals becoming personal multinationals working from home (for instance a translator marketing his services and connecting with other translators in other countries)
2.    Coop, Me Incs working together in a virtual company to do more complex jobs
•     translator + copywriter + designer + printer (brochure makers)
•    SEO + internet advertising + linking (internet marketing)
•    Journalists + advertising (publishers)
•    Public Relations + Marketing (internet PR)
•    IP radio station + IP TV station + banner ads + text ads (internet ad agency)