August 30, 2007

Never Jam Today

NEVER JAM TODAY

I have talked about Pajamanation extensively in more than 12 blogs in a qualitative way and if you want the quantitative appraisal of Web Grader you can find it here (I have made it particularly tough for us by comparing us to two giants www.guru.com and www.elance.com).  Here is the report http://www.websitegrader.com/wsgid/192307/default.aspx

Now that the end of the holidays is approaching, we need to prepare some action.  We have nine milestones to go before we are ready to leave Terra Incognita (nomad's land)
1.    V2 should be ready
2.    The new contracts should be ready and send out to the managers
3.    We need a Web Farm
4.    V2 must be tested by all of us (and perhaps even by www.inviteshare.com) and all the suggestions and glitches have to be incorporated
5.    A designer must make the site extra yummy
6.    A copywriter must look at the texts
7.    The SEO must be done
8.    The country sites must be ready
9.    A global press release must be done by a PR bureau

These milestones must be done in the next six months and then we will be ready, but we will emerge in a complete new landscape.  Let me just tell you about what I think are three of the new parameters:

Apple
The iPhone will change everything: it will boost web mobility and search will move from the laptop to the handheld, it will boost mergers between manufacturers and providers (10% margin deals by Apple), Apple will be the number two computer sold in the US (it is now just in number three place having increased its sales enormously) and there will be an ever greater amount of switchers (from pc to Mac) by the pressure of consumer technology such as iTunes, iPod, iPhone, iPhoto etc..

Google
Google will probably take over Firefox in the browser market, Gears will fill the disadvantages of desktops versus webtops (offline), Google will push its webtop strategy as an alternative to MS, the Gphone will gradually displace GPS systems because Google will have its own phone OS (through the acquisition of Android).  Google together with Apple will be responsible for a renaissance of micro-entrepreneurship and a return of work to the homes.

Venture Capital
VC money will become tougher to get hold of because of the amount of high quality deals, the uncertainty of stock markets and the nervousness of their shareholders.   The rule is, jam tomorrow and jam yesterday, but never jam today
 (Lewis Carroll, Through the Looking-Glass)


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