How can we stand out?

What do Homeworkers need? What are the Homeworking trends now and what will they be in 10 years?. I honestly think that ALL Country Managers should read “Free Agent Nation” by Dan Pink. Dan Pink’s book really gives you the BIG PICTURE needed to get Pajamanation on the right track. Think BIG, Win BIG!

Since many people will be new to the Homeworker's world, they will have to be educated. They will have to learn things such as:

• How to use the web – for some
• Electronic Commerce
• Being a Homeworker
• Homeworking; concepts & technologies
• Virtual teams
• Communicating in a virtual environment
• Homeworking project implementation
• Homeworking Management
• The Homeworker and IT

These are some of the most essential needs for people to pass on over to the Homeworker's world. We can offer them this through e-learning and through a partnership. Just for laughs, take a look at: http://www.pajamadiaries.com/samples.php . Here you can get a glimpse of what Homeworking is all about. There is also Adam@home. I know what some of you are thinking! Don't even think of having a comic strip on the Pajamanation site! It will spoil the professional look that we have. You can put it on your FaceBook profile.

The experienced Homeworker will have other needs such as a Homeworkers Syndicate. I can elaborate on this some other time. The idea is to add value to Pajamanation by filling in the Homeworkers needs. In 10 years time Pajamanation will have set the trends. You can put your money on it! Walter stated: “Google together with Apple will be responsible for a renaissance of micro-entrepreneurship and a return of work to the homes”. Is this an idea that they already have or can we introduce it to them? There is http://www.google.com/intl/en/jobs/ , but I think we can beat them in this field.

After taking a look at the links concerning Pajamanation's competitors, that Andy and Walter supplied, my idea regarding added value services on Pajamanation was reinforced. No matter how many job posting/bidding sites there are, there are no sites that offer additional services that the average Homeworkers can use. Walter asked for us to take a look at http://ejobfairs.net/ , a “Live, Fully Interactive Electronic Job Fair”. The animation even looks like Walter (HA, HA, HA)!!! If we are only going to post jobs and be “a unique and easy way for job seekers and employers to connect”, we’ll be exactly like these guys and everyone else. So you can compare these other sites with a grocery store; limited choices due to limited offerings. Pajamanation on the other hand must be the Homeworkers Supermarket. Besides job posting/bidding we can have other services that Homeworkers can use and we can do this by joint ventures and/or partnerships. Thus bringing in and referring new customers.

Walters mentions “top Internet companies or the below-the-liners...?” for partners on his “NEVER JOIN A CLUB THAT WANTS YOU AS A MEMBER”. I say; let’s go for both! The worst the big boys can say is NO. While on the other hand, there are some below-the-liners that have very good services that our PajamaWorkers could use and the below-the-liners will have a very hard time in saying NO. So here again I call for BIG PICTURE thinking. Pajamanation along with the below-the-liners like us, can create something that everyone can use and will want to use. “The sum of its parts is greater than the whole”

Before you go to the BIG BOYS, you should pay the Belgium Consulate a visit and inform them that you represent a Belgium company in your country. Ask them for help in disseminating Pajamanation amongst the top officials and the media. After which, I am sure you’ll find doors that were once closed, fully open. You have to seriously think politically. With Pajamanation there is no way around this. So you might as well go with the flow or you’ll drown. Seriously!!!

Here is an example of a possible joint venture that we can arrange http://www.homeworkersww.org.uk/ . This is a group that I requested to join on FaceBook. Here is the email that I got back:

“I had a look at your website and I don't think your profile fits with that of homeworkers worldwide. We are a campaigning organisation for the labour rights of homeworkers working mainly in manufacturing and handicraft work. It looks like you offer work/ workers in the professional domaine. Please check out our website http://www.homeworkersww.org.uk/ . If you still think there is overlap, we could discuss further.” I think they would make a great joint venture, they just don’t see it yet. ;^)

There are several other companies, associations and organisations that we could establish a joint venture with. FaceBook and Skype would be a perfect joint venture. BTW FaceBook has a Skype app that allows you to use Skype on FaceBook. I’m not sure how it works, but it would be nice to have something like that on Pajamanation or FWD like Yosi suggested. Pajamaworkers could use the FaceBook profile or something like that on PJN. This would need serious brainstorming from all CMLT (Country Managers Leadership Team). The point is that we can fill in their (job market) gap and they could fill in ours. Joint ventures and partnerships ARE crucial for our success.

Now here is the pièce de résistance! (Here we can be in league with the BIG BOYS) There’s a great resource for education that allot of people aren’t aware of . People should really be aware and taking advantage of it. The media doesn’t give it the coverage or attention that it disserves. I’m talking about the MIT Open Course Ware project. http://ocw.mit.edu/OcwWeb/web/home/home/index.htm and it’s international consortium: http://www.ocwconsortium.org/ . This is the equivalent to a global 21^st century Alexandria. What is happening is that MIT, with the help of some organizations and other international member universities, are putting all of their courses on-line and FREE for the public to use. You can get a $$ MILLION DOLLAR $$ education for free. You can’t get a degree for free on-line, but you can get the same education people are paying tons of money for. It’s just a wealth of information. You can see for yourself that you can study all kinds of interesting fields. Best of all, you can do it at your own pace and at HOME in your pajamas! =^D

So Walter get on the phone and set a meeting with MIT’s President Susan Hockfield!!! ;^)

Now this really needs to be disseminated just as PajamaNation needs to be! Instead of people wasting their time talking about the war and other problems, they should be looking at the solutions! Now, can you imagine Pajamanation and MIT’s OCW together?!?! This is literally a world-wide revolution in both education and labour! We could help MIT in disseminating their project and MIT could support Pajamanation . Not only at MIT, but through their member universities as well. Students could be part-time PajamaWorkers, so they could get that extra cash for beer. =^P

I agree with Chris and Jef, the mission statement and the USP are two separate things and should not be confused. The Mission Statement can be placed in an area that states “Our Mission”. The USP on the other hand is a fundamental marketing tool and we should not set it aside. All you need is to do is write down in two columns; First column : “You know how…” , Second column: “Well, what I do is…” this will help develop a USP. Like the “People Per Hour” site. Their USP is really good: “Bringing together people who need things done with people who can do them” and they emphasize on “Bringing together people with people”. So how’s about the CM’s brainstorming up a killer USP?!?!